Category Archives: Michael J. Saylor

Michael Saylor Keynote – MicroStrategy World Barcelona – July 2014

Click on image to watch keynote video

Click on image to watch keynote video

MicroStrategy Hires Marcus Starke as Chief Marketing Officer

TYSONS CORNER, Va., April 22, 2014 /PRNewswire/ –

Marcus-StarkeMicroStrategy ® Incorporated, a leading worldwide provider of enterprise software platforms, recently announced that Marcus Starke has been hired as the company’s new Chief Marketing Officer.  Starke comes to MicroStrategy with more than 25 years of marketing and general business experience, including senior leadership roles with some of the world’s best-known software and media companies. Prior to joining MicroStrategy, Starke served as SAP’s Senior Vice President of Worldwide Marketing & Communications Regions, where he oversaw all marketing strategy and execution and was a member of SAP’s global leadership team. Immediately preceding his five-year tenure at SAP, Starke was President and CEO (EMEA) of Wunderman, a division of the WPP Group.

“We are extremely pleased to have a recognized marketing innovator like Marcus join us at a very exciting time for the company,” said Michael Saylor, CEO, MicroStrategy Incorporated. “Marcus brings global marketing expertise, not only from his time with SAP but also from leading marketing communications agencies.  Marcus is a thought-leader who’s passionate about innovation, and his track record as a disruptive force in strategy, marketing and communications couldn’t be better suited to our plans to transform the market with our offerings.  His hire represents the latest in a series of concrete steps that MicroStrategy has taken to enhance the customer experience and capture market share in the global market place.””Telling the story of such an important global technology and innovation leader — boasting thousands of successful customers, including hundreds of major global brands — is a terrific opportunity,” said Starke. “This is a pivotal time for MicroStrategy as it leads the market with the world’s number #1 mobile BI platform, the leading cloud BI solution and what I believe is the most comprehensive analytics platform. There’s also a powerful opportunity ahead in its new mobile identity and loyalty platforms. I am very excited about the opportunity to help customers significantly accelerate business innovation, simplify their businesses, and dramatically enhance the experience of their customers through the amazing technologies MicroStrategy has developed.”

Earlier in his career, Starke served as the Chief Executive Officer and Chairman of Publicis Frankfurt.  He also managed his own consulting and marketing agency. A strong advocate of “social business,” in navigating the social media/social community landscape, Starke pens a widely-read blog and is a passionate proponent of customer engagement through world-class marketing and communications.

About MicroStrategy Incorporated Founded in 1989, MicroStrategy is a leading worldwide provider of enterprise software platforms.  The Company’s mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.

The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise.  Our analytics platform delivers reports and dashboards, and enables users to conduct ad hoc analysis and share their insights anywhere, anytime.  MicroStrategy Mobile™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows.  The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. The MicroStrategy Loyalty Platform™ (branded as MicroStrategy Alert) is a next-generation, mobile customer loyalty and engagement solution.  To learn more about MicroStrategy, visit www.microstrategy.com and follow them on Facebook ( http://www.facebook.com/microstrategy ) and Twitter ( http://www.twitter.com/microstrategy ).

MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, MicroStrategy Identity Platform, MicroStrategy Loyalty Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

Michael Saylor’s MicroStrategy World 2014 Keynote Presentation

Click on image to watch presentationClick on image to watch presentation

Welcome – Part 2

MichaelWelcome to my MicroStrategy Tips & Tricks blog. I have been kicking around the idea of creating a MicroStrategy-specific blog for a few years now. With Bryan Brandow not being as prolific these days with his excellent MicroStrategy blog, http://www.bryanbrandow.com, I thought I would make an attempt to try to fill that void (personally, I think Bryan is not replaceable).

I will try to focus mostly on providing interesting and useful tips and tricks related to the entire MicroStrategy platform. That is soup to nuts or Intelligence Server to Mobile, so to speak.

Right now, my main areas of main interest are in developing interactive, dynamic reports for Web and Mobile (most notably iPad). I have a strong passion for data visualization and have a sister site you can visit at http://www.datavizblog.com.

My company is called Data Archaeology, but I am not currently actively seeing business or employment. I am working a fairly long-term contract in retail and hope I will be able to continue to do so as time progresses.

I have decided not to allow sponsorship of my site so I can be objective about MicroStrategy as well as all the third-party vendors who provide goods and services related to MicroStrategy. You will not see me beating up on the MicroStrategy platform or any of its executive leadership (well, maybe some scolding). I have met Michael Saylor, Founder and CEO of MicroStrategy, many times over the years and I agree with him sometimes and sometimes I don’t. But it is his company and vision and I need to respect that. Michael is very focused on Mobile and Security right now, but I will gently remind him here that a lot of us are still doing enterprise reporting with MicroStrategy and to not take his eye of that ball too.

I have met Paul Zolfaghari,  President of MicroStrategy, several times and think he is perfect for that position. Paul is affable, accessible, and truly wants his customers to be happy.

I am a Principal MicroStrategy Consultant with Data Archaeology (consider this blog and my data visualization blog my Web Data Archaeology, Inc.site). My mantra that I  preach to everyone (or anyone who will listen) is to get our business partners or clients excited about their data. Now the way to do that could come in many different forms: great data visualization, self-service BI, data on multiple devices, properly organized data that is easy to access, ask questions, and provide actionable insights.

If you want to contact me directly, please drop me an e-mail at michael@dataarchaeology.net.

For you folks who will be at MicroStrategy World this week, I will be there Wednesday and Thursday. See if you can match my avatar to my face and stop me and say “Hi!”

Thanks for visiting and I hope to see you often.

Best regards,

Michael

MicroStrategy to focus on customers, not ‘PowerPoint slides,’ at MicroStrategy World conference

Source: Chris Kanaracus, IDG News Service, PCWorld, Business & Finance Software

Paul Zolfaghari President, MicroStrategy

While some vendor conferences can end up mired in technical minutiae, MicroStrategy believes it’s better to show, not tell customers how its BI (business intelligence) software works, according to its president, Paul Zolfaghari.

”More than 50 MicroStrategy customers will deliver presentations at the event, which has about 130 sessions planned in total, according to a statement. They include BMC Software, Flextronics, Nielsen, Panda Restaurant Group and Publicis Touchpoint Solutions.

Scheduled for keynotes are Facebook CIO Tim Campos and Gucci CIO Simone Pacciarini, who will discuss their use of Microstrategy technology.When it does discuss products at the event, Microstrategy plans to showcase its recently released Analytics Desktop, a self-service BI tool that is available at no charge, as well as its push into mobile BI, Zolfaghari said.

Mobility has transformed the BI market, in Zolfaghari’s view. Five or six years ago, companies largely ran some internal reports and rolled the results up the corporate food chain, he said. “What’s happened is BI has now moved massively outside of HQ.”

It’s also likely MicroStrategy will discuss the massively parallel in-memory computing architecture it’s been working on with Facebook. The technology should be commercially available from MicroStrategy later this year, showing up first in MicroStrategy’s cloud BI offering, according to Zolfaghari.

The conference comes as MicroStrategy, the industry’s last remaining large pure BI vendor, faces ever-stiffer competition from platform companies such as Oracle and SAP, as well as upstarts like Tableau and Birst.

But MicroStrategy is keeping an edge thanks to a number of key strategic decisions, according to a recently released Forrester Research report on the BI market.

”MicroStrategy has grown organically and architected its entire suite as a single platform,” analyst Boris Evelson wrote. “Forrester clients find that, after making the initial investment and effort in MicroStrategy, the reusability of all objects and the relational OLAP engine with drill-anywhere capability often result in a lower long-term total cost of ownership.”

Forrester clients are also having success rolling out mobile BI based on MicroStrategy’s platform, Evelson said.

But there’s some cause for concern over MicroStrategy’s “high reliance on a largely disappearing network of partners, many of which have been acquired,” for architectural components such as ETL (extract, transform and load), data quality and MDM (master data management), Evelson added.

Zolfaghari downplayed the impact of its partners being acquired, noting that Informatica, a major provider of such tools, remains independent. MicroStrategy also maintains “robust relationships” with companies such as IBM, SAP and Oracle, he said.

MicroStrategy World runs from Jan. 27-30.

Chris Kanaracus covers enterprise software and general technology breaking news for the IDG News Service. More by

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